Personalization in the Digital Marketspace Is

question 33

Multiple Choice

Personalization in the digital marketspace is

• A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
• C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D) the interactive, digital enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
• E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Partial Equilibrium Analysis

Determination of equilibrium prices and quantities in a market independent of effects from other markets.

Movie Theater Tickets

Physical or electronic vouchers that grant the holder the right to enter a movie theater and view a film.

Efficient Allocation

The optimal distribution of resources among competing needs or uses in a way that maximizes the net benefit achieved from those resources.

Exchange Economy

Market in which two or more consumers trade two goods among themselves.