Publicity Tools Are

question 311

Multiple Choice

Publicity tools are

• A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
• C) short-term inducements of value offered to arouse interest in buying a product or service.
• D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
• E) free space or time donated by the media.

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Definitions:

Control Over Price

The ability of a company or seller to dictate the price of a product or service in the market.

Pure Competition

A market structure characterized by an extremely high level of competition, where there are many sellers offering standardized products.

Monopolistic Competition

A market structure in which many firms sell products that are similar but not identical, allowing for competition based on quality, price, and branding.

Goods Offered

The products made available to consumers in the market, including tangible items that satisfy needs or wants.