Publicity Tools Are

question 311

Multiple Choice

Publicity tools are

• A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
• C) short-term inducements of value offered to arouse interest in buying a product or service.
• D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
• E) free space or time donated by the media.

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Definitions:

Chauffeur

A person employed to drive a private or hired car, especially a luxury vehicle typically for someone else.

BMW

A German multinational corporation that produces luxury vehicles and motorcycles.

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The action where a principal, often in a legal or business context, initiates a lawsuit against another party.

Default

The failure to fulfill a legal obligation, such as not making a payment on a loan.