________ Exists When Producers and Ultimate Consumers Deal One-On-One with Each

question 199

Multiple Choice

________ exists when producers and ultimate consumers deal one-on-one with each other.

• A) A strategic channel alliance
• B) A direct channel
• C) A horizontal marketing exchange
• D) An indirect channel
• E) A dual distribution channel

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Definitions:

Outcome Variable

Another term for the dependent variable, specifically referring to the result or effect measured in a study.

Factorial Analysis

A statistical method used to describe variability among observed variables in terms of a potentially lower number of unobserved variables called factors.

Source Table

A detailed table used in reporting research or statistical results, which sources data or information.

Variance

A measure of the dispersion or spread of a set of values, calculated as the average of the squared differences from the mean.