Odd-Even Pricing Refers to

question 86

Multiple Choice

Odd-even pricing refers to

• A) setting prices one way for product lines and another way for individual brands.
• B) setting prices of luxury items at even price points and setting the price of necessities at odd price points.
• C) setting prices a few dollars or cents under an odd number.
• D) adding a fixed percentage to the cost of all items in a specific product class.
• E) setting prices a few dollars or cents under an even number.

---

Definitions:

Soft Drink

A non-alcoholic, flavored, and often carbonated beverage.

Empiricism

The theory that knowledge arises from sensory experience, emphasizing observation and experimentation in the accumulation of knowledge.

Functionalist Perspective

A theoretical framework in sociology and anthropology that views society as a complex system whose parts work together to promote solidarity and stability.

Pain Perception

The process by which pain is recognized and interpreted by the brain, influenced by biological, psychological, and social factors.