A Single Jar of Original Formula Carmex Has Different Prices

question 243

Multiple Choice

A single jar of original formula Carmex has different prices for the product depending upon where it is sold, but each price will end in a nine ($0.99 at mass merchandisers like Walmart or Target, and between $1.59 and $1.79 in drug and food retailers such as Walgreens and Kroger) . This pricing strategy is called

• A) standard pricing.
• B) odd-even pricing.
• C) customary pricing.
• D) everyday lower pricing.
• E) at-market pricing.