Most Consumers Realize That the Quality of Diamonds Varies, and Many

question 130

Multiple Choice

Most consumers realize that the quality of diamonds varies, and many believe the higher the price of a diamond, the higher its quality. This is an example of price influencing the perception of overall quality and therefore ________ to consumers.

• A) acceptable cost
• B) perceptual investment
• C) barter potential
• D) return on investment
• E) value

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Definitions:

Displacement

A defense mechanism in psychoanalytic theory where an individual shifts their emotional feelings from one object or person to another, often less threatening, one.

Upset By Boss

Emotional distress or agitation caused by actions or words of one's supervisor or employer.

Id

In psychoanalytic theory, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Personality Structure

The organized pattern of behavioral and emotional characteristics, traits, and processes unique to an individual.