A Target Return Profit Pricing Objective Implies That a Company

question 121

Multiple Choice

A target return profit pricing objective implies that a company chooses to

• A) set targets whose performance can be measured quickly.
• B) give up immediate profit in exchange for achieving a higher market share in hopes of penetrating competitive markets.
• C) set a profit goal that is often determined by its board of directors.
• D) reduce investment in any further market or product research.
• E) set prices based on return on sales.

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