The Desire for a Product Class Rather Than for a Specific

question 183

Multiple Choice

The desire for a product class rather than for a specific brand is called ________ demand.

• A) selective
• B) primary
• C) derived
• D) generic
• E) secondary

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Definitions:

Social Support

The assistance and comfort received from friends, family, and others, contributing positively to mental and physical health.

Type A Personality

A temperament characterized by high levels of competitiveness, self-drive, impatience, and a constant sense of urgency.

Immune Response

The body's defense mechanism against pathogens, involving the recognition and destruction of harmful substances by the immune system.

Body's Defensive Reaction

The physiological responses activated by the immune system to protect the body against harmful agents, including pathogens and injuries.