To Increase Value the Most, Marketers Should

question 232

Multiple Choice

To increase value the most, marketers should

• A) decrease benefits.
• B) decrease benefits and increase price.
• C) decrease price and increase benefits.
• D) decrease price and decrease benefits.
• E) hold the price steady and let the perceived value of the item increase as it matures in its life cycle.

---

Definitions:

Pestware

Software that is unwanted and intrusive but not as malicious as malware, often used to describe adware or spyware.

Unsolicited E-mail

Also known as spam, these are unwanted and typically bulk-sent emails, often commercial in nature, that recipients have not agreed to receive.

Spamware

Alien software that uses your computer as a launch platform for spammers.

Intellectual Property

Legal rights which result from intellectual activity in the industrial, scientific, literary, and artistic fields, protecting creators' interests.