According to the Service Continuum, What Are Offerings Such as Theaters

question 132

Multiple Choice

According to the service continuum, what are offerings such as theaters, nursing, and air travel?

• A) product-dominated offerings
• B) people-dominated offerings
• C) service-dominated offerings
• D) equipment-dominated offerings
• E) idea-dominated offerings

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Definitions:

Emotional Appeals

Emotional appeals are techniques in communication and advertising that use emotions to persuade or influence the audience's response.

Sensual Feelings

Experiences or perceptions related to physical sensations of pleasure.

Status

Refers to the standing or condition of something or someone at a specific time, often used in social, professional, or legal contexts.

Sales Message

Communication aimed at persuading potential customers to purchase a product or service.