Consumers Have More Difficulty Evaluating Services Than They Do Products;

question 108

Multiple Choice

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

• A) intangibility of services.
• B) incongruity of services.
• C) inseparability of services.
• D) inflexibility of services.
• E) interdependence of services.

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Definitions:

Significant Minority

A portion of a group that is not the majority but large enough to have an impact or warrant attention.

Gratitude

A positive emotion that results from the perception that one has benefited from the costly, intentional, voluntary action of another person.

Positive Emotion

Refers to feelings that are typically considered enjoyable and results in a sense of well-being and satisfaction.

Benefited

Received an advantage, improvement, or gain from something.