The Concept of Internal Marketing Is Based on the Notion

question 115

Multiple Choice

The concept of internal marketing is based on the notion that a service organization must focus on its ________ before successful programs can be directed at customers.

• A) competitors
• B) prospects
• C) shareholders
• D) employees
• E) suppliers

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Definitions:

Strategic Marketing Planning Process

A systematic approach to creating and implementing marketing strategies that align with a company's overall goals and objectives.

Lifetime Value Perspective

An approach in marketing that focuses on the total revenue or profit a business can expect from a customer over the duration of their relationship.

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.