The Emphasis of a Marketing Strategy for a Continuous Innovation

question 143

Multiple Choice

The emphasis of a marketing strategy for a continuous innovation concentrates on

• A) obtaining exclusive distribution.
• B) setting a low price.
• C) generating awareness.
• D) using reminder advertising to reeducate consumers.
• E) using personal selling.

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Definitions:

Operating Expenses

Costs associated with operating a business, excluding the cost of goods sold.

Mid-Summer Sale

A Mid-Summer Sale is a promotional event held by retailers offering significant discounts during the middle of the summer season.

Mark-up

An augmentation in goods’ cost designed to encompass operational overheads and deliver profit.

Sale Price

The final price at which an item or service is sold, often after discounts are applied.