The Emphasis of a Marketing Strategy for a Continuous Innovation

question 143

Multiple Choice

The emphasis of a marketing strategy for a continuous innovation concentrates on

• A) obtaining exclusive distribution.
• B) setting a low price.
• C) generating awareness.
• D) using reminder advertising to reeducate consumers.
• E) using personal selling.

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Definitions:

Report

A detailed account or statement about a specific topic, situation, or event.

Residual Income

The income that remains after subtracting all required costs of capital from the operating income.

Balanced Scorecard

A strategic planning and management system that uses a range of financial and non-financial measures to assess a company's performance.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectation.