Branding Is

question 70

Multiple Choice

Branding is

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
• B) the value added to the product from the additional features given to a product beyond its functional attributes.
• C) the identification of an organization's products based upon individual SKUs.
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• E) the establishment of a commercial, legal name under which a company does business.

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Definitions:

Operations Department

The division within an organization responsible for overseeing the day-to-day execution of the company's operational activities.

Workers' Compensation Board

A government agency responsible for overseeing and administering workers' compensation laws to provide financial and medical benefits to employees injured at work.

Job Injury

Physical harm or damage that occurs to an employee as a result of performing their work duties.

Safety Officer

A professional responsible for ensuring that workplace environments comply with safety regulations and procedures to protect employees.