The Fourth and Final Step in the Sequential Process of Building

question 301

Multiple Choice

The fourth and final step in the sequential process of building brand equity is to

• A) develop positive brand awareness.
• B) establish a brand's meaning in the minds of consumers.
• C) elicit the proper consumer responses to a brands identity and meaning.
• D) create an intense, active, and loyal consumer-brand connection.
• E) reward loyal customer behavior.

---

Definitions:

Conversion Symptoms

Physical symptoms that arise from psychological stress or conflict, with no underlying organic cause, typical in conversion disorder.

Dissociative Identity Disorder

A mental disorder characterized by the presence of two or more distinct personality states or identities within a single individual.

Conversion Disorder

A mental condition where psychological stress is expressed through physical symptoms without a medical cause.

Prognosis

The likely course or outcome of a disease or condition, typically concerning the chances of recovery.