The Fourth and Final Step in the Sequential Process of Building

question 301

Multiple Choice

The fourth and final step in the sequential process of building brand equity is to

• A) develop positive brand awareness.
• B) establish a brand's meaning in the minds of consumers.
• C) elicit the proper consumer responses to a brands identity and meaning.
• D) create an intense, active, and loyal consumer-brand connection.
• E) reward loyal customer behavior.

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Definitions:

Reframing

A cognitive behavioral technique involving changing the way one thinks about or interprets a situation, event, or experience in order to change its meaning and emotional impact.

Structural Change

A significant alteration or transformation in the economy or a sector of the economy, typically involving shifts in industries, technology, or market dynamics.

Structural Change

Transformations or modifications in the physical or organizational architecture of a system, society, economy, or entity.

Reframing

Changing the perspective on a situation to see it in a new, often more positive or beneficial light, a technique often used in therapy and conflict resolution.