Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 288

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. Segment A represents the first step, which is to

• A) create a consumer-brand connection.
• B) develop positive brand awareness.
• C) reward loyal customer behavior.
• D) establish a brand's meaning in the minds of consumers.
• E) elicit the proper consumer responses to a brand's identity and meaning.

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Definitions:

Bearer Instrument

A document that entitles the person holding it to ownership or to receive the benefits it confers.

Negotiates

The process of discussing an issue to reach an agreement or compromise between parties.

Farmers Field LLC

A specific entity or company, potentially involved in real estate, agriculture, or sports facility development. However, without more context, further specificity is not possible.

Grain Co-op

An agricultural cooperative organization owned and operated by farmers for the processing, marketing, or selling of grains.