Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 3

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent

• A) brand identity and brand emotion.
• B) brand performance and brand imagery.
• C) consumer judgments and consumer feelings.
• D) brand awareness and consumer-brand connection.
• E) consumer feelings and brand imagery.

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Definitions:

Phrases

Groups of words that work together to convey particular meanings but do not contain both a subject and a verb to form a complete sentence.

Concise

Expressing much in few words; clear and succinct.

Justification

The act of providing reasons or evidence to support an idea, action, or decision.

Sentence Length

The number of words in a sentence, which can affect readability and tone of the text.