Examlex
Which of the following products has the brand name that best suggests its benefits, one of six criteria for selecting a good brand name?
Liking
A positive emotional response or preference for someone or something.
Charles Darwin
A British naturalist renowned for his theory of evolution and the process of natural selection.
Leon Festinger
A psychologist known for his theory of cognitive dissonance, which suggests that people experience discomfort when they hold contradictory beliefs, leading them to change their attitudes or behaviors.
Robert Zajonc
A psychologist known for his work on social facilitation, the mere exposure effect, and the interplay between affective and cognitive processes.
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