In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 64

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion for picking a good brand name?

• A) The name was not distinctive nor memorable.
• B) The name did not fit the company image.
• C) The name had too many legal restrictions.
• D) The name was too confusing with both capital and lowercase letters.
• E) The name failed to suggest the product benefits.

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Definitions:

Poor Quality Sleep

Sleep that is frequently interrupted or lacks the depth and restorative phases necessary for one to feel rested and alert the next day.

Impaired Immune Functioning

A condition where the immune system's ability to fight off infections and diseases is compromised or weakened.

Correlational Studies

Research methods that examine the relationship between two variables to understand if a change in one is associated with a change in the other.

Health Statistics

The study and analysis of data related to the health status, health behaviors, and health care systems of populations.