Multibranding Refers to a Branding Strategy in Which a Firm

question 325

Multiple Choice

Multibranding refers to a branding strategy in which a firm

• A) gives each product a distinct name as a method to appeal to various target markets.
• B) uses different brand names for the same product across multiple countries.
• C) uses one name for all its products in a product class, though each is intended for a different market segment.
• D) produces products but sells them under the brand name of a wholesaler or retailer.
• E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications.

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Definitions:

Attire

Clothing worn for specific occasions, often referring to clothes that are appropriate for work or formal events.

Special Effects

Techniques or technologies used in movies, videos, and other visual media to create realistic illusions or fantastical imagery.

Animation Features

The characteristics or aspects that define animations, including techniques, styles, narrative elements, and visual effects used to create motion pictures.

Multimedia Slide

A slide in a presentation that includes a combination of texts, images, videos, and other elements to convey information effectively.