Customer Value Can Assume Numerous Forms

question 315

Multiple Choice

Customer value can assume numerous forms. For Pez Candy, Inc., customer value manifests itself in the form of

• A) an upbeat jingle.
• B) character candy dispensers.
• C) a stylish logotype.
• D) sour taste.
• E) sugar coating.

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Definitions:

Ovum

A female reproductive cell or egg that, when fertilized by a sperm, can develop into an embryo.

Spermatozoon

A male reproductive cell, or sperm cell, that carries a man's DNA to the female ovum.

Fallopian Tube

A pair of tubes along which eggs travel from the ovaries to the uterus.

Low-dose X-ray

Imaging technique that uses a small amount of ionizing radiation to produce pictures of the inside of the body.