Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 316

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. F represents the fourth and last step, which is to

• A) elicit the proper consumer responses to a brand's identity and meaning.
• B) develop positive brand awareness.
• C) reward loyal customer behavior.
• D) establish a brand's meaning in the minds of consumers.
• E) create a consumer-brand connection.

---

Definitions:

User Name

An identifier used for login or access purposes, representing the individual user in a system.

Password

A string of characters used for authenticating a user to grant access to a resource.

Action Listener

An interface in Java, used to receive action events, typically from user interaction with GUI elements.

Action Event

An event in Java that represents the action of an interface element, such as a button being clicked.