Which of the Following Statements About Product Line Extensions Is

question 333

Multiple Choice

Which of the following statements about product line extensions is most accurate?

• A) A product line extension strategy typically leads to increased advertising costs.
• B) There are no risks associated with a product line extension strategy.
• C) When the Clorox Co. joins with Kroger supermarkets to advertise Clorox products in a local newspaper, it is engaged in a product line extension.
• D) A product line extension is a form of multiproduct branding.
• E) A product line extension is a form of multibranding.

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