Promotional Expenditures at the Introduction Stage of the Product Life

question 290

Multiple Choice

Promotional expenditures at the introduction stage of the product life cycle, when few if any competitors exist, are best spent on

• A) contests and sweepstakes to stimulate selective demand.
• B) product samples to create secondary demand.
• C) advertising to stimulate primary demand.
• D) personal endorsements to generate word-of-mouth demand.
• E) coupons to maintain brand loyalty or static demand.

---

Definitions:

Follower Ability

refers to the skills, knowledge, and competencies that followers bring to a leader-follower dynamic, influencing leadership effectiveness and group outcomes.

John Kotter

An author and professor known for his work on leadership and change management, particularly his 8-step process for leading change.

Leadership

The process of guiding and directing the behavior of people in the work environment.

Management

The process of dealing with or controlling things or people, including planning, organizing, directing, and controlling resources to achieve organizational goals.