Figure 11-5 -The Consumers Represented by Segment D in Figure 11-5 Above

question 311

Multiple Choice

Figure 11-5
-The consumers represented by Segment D in Figure 11-5 above are called

• A) early adopters.
• B) late majority.
• C) laggards.
• D) early majority.
• E) innovators.

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Definitions:

Independent Variable

A variable that is manipulated or changed in an experiment to test its effects on the dependent variable.

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change as a result of manipulations to the independent variable.

Personal Care Items

Products intended for personal hygiene and grooming, such as toothpaste, shampoo, and deodorant.

Primary Research

The collection of new data through direct investigation, such as surveys, interviews, or experiments, tailored to a specific research question.