As Product Adopters, Innovators

question 281

Multiple Choice

As product adopters, innovators

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, higher educated, and use multiple information sources.

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Definitions:

Reallocation Spending

the process of shifting funds from one category of expenses to another, typically in response to changing priorities or circumstances.

Low-Income Consumer

Consumers with limited financial resources, influencing their purchasing behavior and product choices.

Material Goods

Physical items produced for consumer purchase and use, as opposed to services or digital products.

Experiences

The process of being directly involved in and affected by events or activities, leading to the acquisition of knowledge or skills.