There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 63

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a risk barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social fears.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not consistent with existing habits.

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Definitions:

Proprietary Information

Secret or confidential information owned by a business, used to gain a competitive edge.

Information Crises

Situations where there is a significant gap between the information required to respond to a situation and the information available, leading to decision-making challenges.

Logo Tampering

The act of altering or mishandling a brand's logo without permission, often leading to brand identity issues or legal consequences.

Satisficing

A strategy in decision-making that focuses on achieving an acceptable or sufficient outcome, as opposed to the best possible solution.