All of the Following Marketing Actions Can Be Used by a Firm

question 211

Multiple Choice

All of the following marketing actions can be used by a firm to counteract barriers to product adoption except which?

• A) offering money-back guarantees
• B) targeting niche consumers
• C) conducting demonstrations
• D) offering free samples
• E) providing extensive usage instructions

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Definitions:

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization to achieve objectives.

Know-How

Practical knowledge or expertise in a particular area or task, enabling effective action and problem-solving.

Systematically Capitalizing

The structured and strategic approach to utilizing assets, resources, or opportunities to gain a beneficial or profitable outcome.

Explicit Knowledge

Information or knowledge that is easily articulated, written, or shared, often in a formal language or system.