Changing the Place a Product Occupies in a Consumer's Mind

question 342

Multiple Choice

Changing the place a product occupies in a consumer's mind relative to competitive products is referred to as

• A) market modification.
• B) product modification.
• C) product repositioning.
• D) product positioning.
• E) perceptual mapping.

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Definitions:

Locus

A specific, fixed position on a chromosome where a particular gene or genetic marker is located.

Segregating Independently

A principle of genetics where different genes independently separate from one another when reproductive cells develop.

Survival

The continuation of life or existence, especially under challenging conditions or when faced with threats.

Birth Weight

The weight of a baby immediately after birth, an important indicator of a newborn's health and development potential.