For Marketing to Occur, There Must Be Two or More

question 227

Multiple Choice

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood lemonade stands they had during hot summers.
• B) people with a desire for a cool beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the health benefits of adequate hydration.

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Definitions:

Credit Entries

Credit entries are accounting entries that increase liabilities or equity or decrease assets, recorded on the right side of an accounting ledger.

Cash Account

A ledger account that tracks cash transactions, including receipts and payments, highlighting the available cash balance.

Normal Balances

The side (debit or credit) of an account that is increased, reflecting the conventional balance based on the account's classification within the accounting equation.

Dividends Declared

A statement by a company's board of directors announcing the issuance of dividends to shareholders; it signifies an obligation to make the dividend payments announced.