Branding Is

question 70

Multiple Choice

Branding is

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
• B) the value added to the product from the additional features given to a product beyond its functional attributes.
• C) the identification of an organization's products based upon individual SKUs.
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• E) the establishment of a commercial, legal name under which a company does business.

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Definitions:

Noncontrolling Interest

Represents the equity interest in a portion of a subsidiary's net assets that is not attributable directly or indirectly to the parent company.

Common Stock

A type of equity security that represents ownership in a corporation, with holders usually having a vote in corporate decisions but in the last in line during liquidation.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often receiving dividends before common shareholders and having a fixed dividend rate.

Intra-Entity Transaction

Transactions that occur between two segments within the same company.