Branding Is

question 70

Multiple Choice

Branding is

• A) the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
• B) the value added to the product from the additional features given to a product beyond its functional attributes.
• C) the identification of an organization's products based upon individual SKUs.
• D) an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• E) the establishment of a commercial, legal name under which a company does business.

Understand the liability of individuals acting on behalf of a corporation.

Recognize the implications of corporate personhood on rights and responsibilities.

Understand the concept of a corporation’s implied powers.

Know the procedures and consequences of the commingling of personal and corporate interests.

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Definitions:

Goods Combinations

The mix of different products or services that a company offers, taking into account how different items complement or substitute for one another.

Standard Deviation

A measure of the dispersion or variation in a set of values, indicating how much the values deviate from the mean of the set.

Corporate Demand

The total demand for products or services generated by businesses and organizations.

Production Capacity

The maximum amount of goods or services a facility can produce over a given period under normal conditions.