There Are Several Reasons a Consumer Might Be Reluctant to Adopt

question 332

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not compatible with existing habits.

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Definitions:

Predictors

Variables or factors that can be used to forecast or estimate future events or outcomes.

Social Class

A division of society based on social and economic status, affecting individuals' lifestyles, education, and occupational opportunities.

Cohesion

The degree to which components of a system work or stick together as a united whole, commonly used to refer to group solidarity or unity.

Ancestral Longevity

The lifespans and aging processes of our ancestors, impacting genetic predispositions to longevity in current populations.