There Are Several Reasons a Consumer Might Be Reluctant to Adopt

question 332

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not compatible with existing habits.

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Definitions:

Young Adults

Individuals in the stage of life transition from adolescence to full adulthood, typically age 18 to 25.

Cost of Divorce

The financial, emotional, and social expenses associated with ending a marriage.

Divorce

The legal dissolution of a marriage by a court or other competent body.

Emotional Force

The power or intensity of one's feelings and emotions, which can significantly influence behavior and decision-making.