A Group of Product or Service Items That Are Closely

question 110

Multiple Choice

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

• A) product class.
• B) product mix.
• C) product category.
• D) marketing category.
• E) product line.

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Definitions:

Cost Per Click

A digital advertising metric that measures the amount paid for each click on an ad, indicating the cost of directing a user to a website or landing page.

Advertiser

An individual or company that pays to promote their product, service, or brand through various forms of media.

Publisher

An individual or company that prepares and issues books, journals, music, or software for sale.

Audience Analysis

Audience analysis is the process of examining and understanding the demographics, preferences, and behavior of a target audience to tailor content or products effectively.