Market Testing Is the Stage of the New-Product Development Process

question 144

Multiple Choice

Market testing is the stage of the new-product development process that involves

• A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• B) making sales and profit projections on prototype products to make go-no-go decisions.
• C) conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
• D) independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
• E) conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

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Definitions:

Titchener

Titchener, Edward Bradford, was a psychologist who founded structuralism, an early school of psychology focusing on introspection to identify the basic components of consciousness.

Consciousness

The condition or characteristic of being conscious or cognizant of an external object or something internal to oneself.

Continuous Stream

An unbroken flow or sequence of content or information, often used in context to streaming media online.

Psychodynamic Theory

A psychological perspective that focuses on unconscious processes and childhood experiences in shaping behavior and personality.