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Services are
Organizational Competencies
The combination of skills, knowledge, and behaviors that are critical for an organization to achieve its goals and be successful.
Core Capabilities
The essential skills, knowledge, and abilities that a company possesses, which give it a competitive advantage in its industry.
Competitive Advantage
The unique attributes or circumstances that allow a company to produce goods or services better or more cheaply than its competitors.
Strategic Vision
A clear, inspiring long-term goal or direction for an organization, intended to guide its decision-making and strategic planning.
Q19: The relationships between internal marketing, internal service
Q54: In addition to consumers, what other people,
Q102: At which stage in the product life
Q103: Which of the following products would have
Q213: With respect to promotion, which of the
Q214: In Figure 1-5 above, "B" represents
Q240: Which of the following best illustrates the
Q319: What is the marketing objective for the
Q326: When a company sells a new product
Q327: Prerecorded music is an example of a