The Emphasis of a Marketing Strategy for a Continuous Innovation

question 143

Multiple Choice

The emphasis of a marketing strategy for a continuous innovation concentrates on

• A) obtaining exclusive distribution.
• B) setting a low price.
• C) generating awareness.
• D) using reminder advertising to reeducate consumers.
• E) using personal selling.

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Definitions:

Diversity Initiatives

Programs and policies designed to promote and support diversity within a workplace or organization in terms of race, gender, sexuality, ethnicity, and other differences.

Human Resources Programs

Initiatives designed by an organization's HR department to recruit, train, manage, and retain employees effectively.

Business Objectives

The specific goals set by a business to guide its operations, growth, and measures of success.

Top Management

Refers to the highest level of executives and senior managers who are responsible for the strategic decisions and overall direction of a company or organization.