Using an Existing Brand Name to Introduce a Product That

question 131

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what toothpaste manufacturer Colgate did when it put its brand name on Colgate's Kitchen Entrees, which failed quickly. This innovation strategy is an example of an unsuccessful

• A) brand extension.
• B) radical invention.
• C) product line extension.
• D) disruptive innovation.
• E) product diversification.

---

Definitions:

Report

A structured presentation of data retrieved from a database or other data sources, often formatted for easy analysis or decision-making.

Label

An element in user interfaces used to display text to the user, often describing another interface control.

If Statement

A conditional statement in programming that executes a block of code if a specified condition is true.

Visual Basic Window

A component of the Visual Basic development environment that allows users to write, view, and manage Visual Basic code.