A Concept Test Is an

question 130

Multiple Choice

A concept test is an

• A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
• B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product.
• C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
• D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
• E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

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Definitions:

Obsession

A persistent thought, idea, impulse, or image that is experienced repeatedly, feels intrusive, and causes anxiety.

Flooding Episode

In psychology, a therapeutic technique involving intense exposure to fear-evoking stimuli without any danger, to overcome phobias or anxiety.

Compulsion

Compulsion involves repetitive, unwanted behaviors or mental acts that an individual feels driven to perform, often in response to obsessive thoughts.

Biological

Relating to the processes and substances that occur within living organisms.