An Assessment of the "Business Fit" of the Proposed New

question 132

Multiple Choice

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

• A) business analysis
• B) screening and evaluation
• C) new-product strategy development
• D) development
• E) every stage with the exception of new-product strategy development

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Definitions:

Cognitive Dissonance

The uneasy psychological state of having two or more opposing beliefs, ideas, or values concurrently.

Festinger and Carlsmith

Researchers known for their 1959 cognitive dissonance experiment which demonstrated how individuals seek consistency among their cognitions.

Counterattitudinal Behaviour

Actions that contradict one's own beliefs or attitudes, often used in experiments to explore cognitive dissonance.

Vignette

A short impressionistic scene that focuses on one moment or character and gives a trenchant impression about that character, an idea, setting, or object.