You Have Received the Vitality Index Chart Shown Above for Your

question 80

Multiple Choice

You have received the Vitality Index chart shown above for your business, Parvaderm, and upon analysis you are concerned that

• A) poor product quality has begun to affect sales is a negative way.
• B) new products are not contributing a high enough percentage of overall sales to sustain growth.
• C) poor execution of the marketing mix has led to low awareness of the brand name.
• D) it is not a good time to introduce new products because of competitor offerings.
• E) your company will not be able to sustain its rapid growth unless it spends more promotional dollars on its classic products.

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Definitions:

Groupthink

A psychological phenomenon occurring within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Brainstorming

A creative group problem-solving and idea-generating technique designed to stimulate lateral thinking and produce a wide range of ideas.

Specialize

To focus on and become an expert in a particular area or field.

Self-Censorship

The act of withholding or altering one's expression or opinions to avoid offending others or to conform to societal norms.