On What Does an Organization with a Market Orientation Focus

question 204

Multiple Choice

On what does an organization with a market orientation focus?

• A) on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation
• B) on prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
• C) on satisfying the needs of consumers while also trying to achieve its goals.
• D) on satisfying the needs of consumers in a way that provides for society's well-being.
• E) on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.

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Definitions:

Secondary Appraisal

The process of evaluating one's ability to cope with or manage the consequences of a stressful event after initially recognizing it as a threat or challenge.

Stressor

Any stimulus that causes stress, invoking a physical, chemical, or emotional response.

Threat

A perceived danger or risk, posing a potential harm or negative outcome to someone or something.

Second-hand Smoke

Smoke that is not directly inhaled from a burning tobacco product but is breathed in from the environment, posing health risks to nonsmokers.