On What Does an Organization with a Market Orientation Focus

question 204

Multiple Choice

On what does an organization with a market orientation focus?

• A) on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation
• B) on prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
• C) on satisfying the needs of consumers while also trying to achieve its goals.
• D) on satisfying the needs of consumers in a way that provides for society's well-being.
• E) on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.

---

Definitions:

Federal Sentencing Guidelines

Rules established by the United States federal government that set out a uniform policy for sentencing individuals and organizations convicted of felonies and serious (Class A) misdemeanors.

Business Misconduct

Unethical or illegal actions undertaken by individuals or organizations in a business context.

Government Regulation

Laws and directives imposed by governments in order to control or modify economic, social, or individual behaviors within a country.

Morals

Principles or habits with respect to right or wrong conduct, forming the basis of ethical behavior.