An External Evaluation with Consumers That Consists of Preliminary Testing

question 267

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

• A) new-product strategy development.
• B) idea generation.
• C) crowdsourcing.
• D) market testing.
• E) a concept test.

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Definitions:

Prediction and Explanation

The process of forecasting future events or behaviors and providing reasons or causes for occurrences.

Managerial Task

Managerial tasks refer to the responsibilities and duties performed by managers, including planning, organizing, leading, and controlling to achieve organizational goals.

Field of Organizational Behaviour

A study area focused on understanding, explaining, and improving the attitudes and behaviors of individuals and groups in organizations.

Organizational Behaviour

The study of how individuals and groups interact within organizations and the impact of such interactions on organizational performance.