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An External Evaluation with Consumers That Consists of Preliminary Testing

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An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as


Definitions:

Social Stratification

The hierarchical arrangement and classification of individuals or groups in society based on wealth, income, social status, occupation, or other criteria.

Marx

Refers to Karl Marx, a 19th-century philosopher, economist, and revolutionary, best known for his theories about capitalism and communism.

Weber

Max Weber, a German sociologist, philosopher, and political economist known for his theories on the structure of society, bureaucracy, and the nature of authority.

Status Attainment Model

A sociological perspective that explains an individual's position within society based on educational achievement, occupational status, and other factors.

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