Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 106

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product development process.

• A) commercialization
• B) screening and evaluation
• C) business analysis
• D) development
• E) market testing

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Definitions:

Thawed Relations

The process of improvement or warming in relations between countries or groups that previously experienced tension or hostility.

West German Chancellor

The head of government for West Germany, a position held from the establishment of the Federal Republic of Germany in 1949 until the reunification in 1990.

Nationalist Rebels

Groups or individuals who engage in resistance or armed conflict against established authority or occupation forces, driven by a desire for self-determination or nationalist ideology.

African Colonies

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