Commercialization Is

question 172

Multiple Choice

Commercialization is

• A) the point at which a new product has diffused throughout the marketplace.
• B) the introduction of an offering to sequential geographic areas of the United States.
• C) the process of exposing actual products to prospective consumers under realistic purchase conditions.
• D) the stage of the new-product development process that positions and launches a new product in full-scale production and sales.
• E) the point where new-product concepts are transformed into prototypes.

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