In Product Development, Showstoppers Refer to

question 140

Multiple Choice

In product development, showstoppers refer to

• A) creative or innovative members of a marketing team.
• B) unexpected alternative uses for a product that result in a sudden increase in sales.
• C) factors that might doom a product in the marketplace.
• D) a sudden loss of financial backing even though the item is in production.
• E) a situation when a competitor's product suddenly beats a firm's new product to the marketplace.

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Definitions:

Substitutes

Goods or services that can be used in place of each other, satisfying the same needs or wants.

Complements

Goods or services that are often used together so that the consumption of one increases the demand for the other.

Inferior Good

A type of good for which demand decreases as the consumer's income increases.

Tuna Fish Sandwiches

A type of sandwich made typically from canned tuna mixed with mayonnaise and other ingredients.