Customer Experience Management (CEM) Is

question 14

Multiple Choice

Customer experience management (CEM) is

• A) the integration of the service component of the marketing mix with efforts to influence consumer demand.
• B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• C) the process of managing the entire customer experience within the company.
• D) a cluster of benefits that an organization promises customers to satisfy their needs.
• E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

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Definitions:

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Refers to the transformations or development in cognitive abilities, including thinking, reasoning, and understanding, over time.

Intelligence Test Scores

Numerical outcomes obtained from standardized assessments designed to measure an individual's cognitive abilities in comparison to a population.

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The ability to think in novel and unusual ways and to come up with unique solutions to problems.

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The act of watching content on a television, a common leisure activity that can have various effects on behavior and psychological development.