An Assessment of the "Business Fit" of the Proposed New

question 132

Multiple Choice

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

• A) business analysis
• B) screening and evaluation
• C) new-product strategy development
• D) development
• E) every stage with the exception of new-product strategy development

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Definitions:

Shortest Phase

Generally refers to the briefest stage or period within a process or cycle, though specifics can vary depending on the context it is used in.

Sexual Response Cycle

A model that describes the physiological responses that take place during sexual activity, typically divided into phases such as arousal, plateau, orgasm, and resolution.

Excitement Phase

The initial stage of the sexual response cycle involving physiological arousal, such as increased heart rate and genital sensitivity.

Second Phase

Refers to a subsequent stage in a process or series of events, often implying development or progression from an initial phase.