Simulated Test Markets (STMs) Are Often Run in Shopping Malls

question 36

Multiple Choice

Simulated test markets (STMs) are often run in shopping malls where consumers are

• A) asked how much a person is willing to pay for an unfamiliar item.
• B) asked whether they saw the firm's advertising campaign.
• C) questioned about how often they are likely to shop in that particular location.
• D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
• E) shown the product and are asked about usage, reasons for purchase, and important product attributes.

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An abbreviation indicating an intramuscular injection to be administered immediately and as quickly as possible, often used in emergency situations.