Mizuno Designs and Sells High-Quality Baseball Gloves

question 20

Multiple Choice

Mizuno designs and sells high-quality baseball gloves. Who likely benefits from the firm's marketing activities for its gloves?

• A) a baseball or softball player who purchases a new Mizuno glove
• B) the Dick's Sporting Goods salesperson who sells a customer a Mizuno glove
• C) the supplier who provided the leather to Mizuno
• D) the shareholders of Mizuno, the company that designs and manufactures the gloves
• E) All stakeholders, even society at large

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Definitions:

Behavioural Self-management

The process of controlling one’s actions or behavior through a self-imposed system of rewards and penalties.

Expectancy Theory

A motivation theory suggesting that individuals are more likely to perform actions if they expect that their actions will lead to desirable outcomes.

Performance-outcome Expectancy

The belief or assumption about the likelihood that one's effort will lead to desired performance outcomes.

Task Goals

Objectives or aims that pertain to the completion of specific tasks, often setting the direction and purpose for individual or team effort.