Very Infrequent Purchases and Limited Distribution Are Characteristic of Products

question 2

Multiple Choice

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

• A) an unsought product.
• B) a shopping product.
• C) a convenience product.
• D) a specialty product.
• E) a support product.

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Definitions:

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers, including features such as design, color, or shape.

Package Shape

The physical form or design of a product's packaging, which can influence consumer perception, shelf presence, and ultimately, purchase decisions.

Nonfunctional Elements

Aspects of a system or product that define its operational qualities such as performance, usability, reliability, rather than what it does.

Design

The planning and creation process aimed at developing a specific product, service, or system to meet certain criteria or requirements.